Three years ago, initial reports about a virus affecting residents of China began to make their way into the North American airwaves. The effects of the COVID-19 pandemic have been far-reaching, even as most of the world now carries on without restrictions and lockdowns.
Last month, British Columbia was ranked as the best performer among the four most populous Canadian provinces when it came to managing the pandemic. More than two-thirds of the province’s residents (68 per cent) remain content with how COVID-19 was handled.
Establishing an emotional connection with constituents in the post-pandemic era brings significant complexities to the provincial government. Health care is climbing as an issue for British Columbians aged 55 and over, while those aged 18 to 34 are overly concerned about housing, homelessness and poverty.
While unemployment rates and inflation are regarded as good barometers of economic conditions in a country and province, they do not consider the actual experience of residents who can gauge how far their paycheque goes. When Research Co. and Glacier Media asked British Columbians about the financial situation of their households, we found a province where a significant proportion of residents are struggling.
Only 21 per cent of British Columbians say their household’s financial situation is better now than before the pandemic, unchanged since our March survey. One-third (33 per cent, down nine points) report no change in their status. This leaves 44 per cent of British Columbians (up 11 points) who say their household does not have as much capital as it did before COVID-19.
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